Top Tools for Brand Identity

Every brand starts with an idea. But it’s the design that makes it memorable. The colors, typography, and visual cues do far more than just decorate your brand. They express personality, credibility, and purpose.

If we’re being completely honest, in 2025, building a strong brand identity is simpler than ever. But simple doesn’t mean defective or incomplete or ugly. It just means that the tools now (especially the ones powered by AI) let you generate professional branding minutes. And you won’t need to hire a designer or an agency, spend a fortune, and postpone launching your brand for months.

These tools combine AI automation with a real designer, so you get everything from a single platform.

Why Brand Identity Matters More Than Ever

Because it’s the thing that makes consumers remember you. But what exactly is a brand identity? It’s the visual language your audience associates with you. It’s not only the logo. It’s the Instagram banners, email signatures, and even the fonts you use. All of this makes you recognizable. And if they know you, they trust you. And if they trust you, they come back to you.

Studies show that consistent branding can increase revenue by up to 23%. That makes brand identity not a “nice-to-have,” but a “must-have.” Like, actually, would you choose a blank website with the logo written in Comic Sans? You’d probably think there’s some error with it. Or that it’s not a professional place to be in.

Because even minimalistic designs should be thought out. And that’s why you need brand identity creation tools.

1. Design.com: #1 Logo Company in the World

Design.com is the undisputed leader in AI-driven design for startups and small businesses. It’s not just another logo maker; it’s a complete brand identity suite built to help entrepreneurs design, customize, and scale their visuals across every format.

What makes it truly different from competitors, like Looka or Canva, is the way Design.com operates. It doesn’t just generate design by AI. The templates are made by human designers and customized by AI. Whether you’re naming your startup, designing a website, or printing your logo on business cards, Design.com lets you do it all in one dashboard.

Key Features

Largest template library in the world. You’ll access over 350,000 logo templates and over 1 million total design templates.
Unique and exclusive templates. Logos that are on Design.com are only on Design.com. The templates are created by professional designers and customized by AI, so they remain original.
50+ design and branding tools. You can generate logos, websites, business cards, social media posts, presentations, QRs, flyers, menus, and this is not even all. And you can also get your logo printed (on cards, mugs, shirts, etc.) with free delivery.
Range of free designs. Many of the logos, business cards, websites, etc., are completely free.
Adjust until satisfied. There are over 750 fonts, over 525 exclusive fonts, and over 62K custom, vector shapes. Change them as much as you want to make the design truly yours.
Extended licenses for ownership. You can remove a logo template from the library through an extended license and keep it only for personal use.
Commercial safety. Every design is 100% safe for commercial use, verified for its originality and quality.
Lots of file formats. Download possibilities on Design.com are vast, and include Vector (SVG, EPS, PDF), Raster (PNG, JPG), Animated (GIF, MP4), Icon Only, and Transparent Background options.
Automatic branding. All the templates automatically align with your logo colors, so everything matches.
Multilingual and multicurrency. You can use the platform in 7 languages, and pay in 9 currencies.

Pricing: The Free tier offers lots of logos and templates (including all required files) for download at no cost. Paid tiers, starting at just $5/month, will unlock the full creative suite, including advanced editing tools and commercial licenses.

2. BrandCrowd: World’s Best Logo Maker

BrandCrowd is perfect if you need everything professional but simple. It’s fast and easy to use, keeping the balance between creativity and control. No need for any experience in design. And if you don’t trust us, take a look at their 4.8 Trustpilot rating, which comes from over 9K reviews.

Key Features

Access to a huge library of templates. So many designs, more precisely 300,000+ logo templates and 1 million+ total design templates, you won’t even know where to look. And a range of them is free.
Exclusive designs only. 62,000+ custom, vector shapes, 750+ fonts, and 525+ exclusive fonts created by professional designers.
Additional branding tools. BrandCrowd offers 50+ tools, including websites, business cards, flyers, presentations, menus, and much more.
Extended licensing. You can get a logo template removed from BrandCrowd’s library, keeping it exclusively yours.
100% commercially safe. All the designs are safe to use, keeping them high-quality and unique.
Download options. You can download the files in SVG, EPS, PDF, PNG, JPG, MP4, GIF, and more.
Supports multiple languages and currencies. BrandCrowd is available in 7 languages, and you can pay in 9 currencies.

Pricing: Designing and downloading a selection of logos is free. Paid packages start at just $5/month, unlocking extra templates and branded materials.

3. Visme

Visme helps startups manage everything that is associated with visuals, from infographics to social media posts. It’s a complete design workspace, perfect for those who want brand consistency across formats.

Key Features

Ready-to-use designs. Type a text and Visme’s AI designer will generate everything you need in minutes.
Thousands of customizable templates. Choose from a massive library of designs, which you can edit and change until they match all your business needs.
Interactive experience for customers. Animations always catch customers’ eyes. Why not add clickable menus, hover effects, or some other interactive element to be different?

Pricing: Visme offers a free plan, but also affordable paid packages, starting at just $12.25/month (billed annually).

4. VistaCreate

VistaCreate (previously Crello) focuses heavily on visual marketing. It’s built for fast, on-brand content creation. You can have everything from social posts to ads, animations to email banners from a single platform.

Key Features

Massive asset library. Over 170 million royalty-free stock photos, videos, and vectors available.
Style shuffling. Experiment with layout and color presets to explore design variations effortlessly.
Social media scheduler. Publish your branded designs directly to Instagram, Facebook, and Pinterest at your set time.

Pricing: VistaCreate has a free plan that includes thousands of available designs. Its Pro plan ($13/month) unlocks brand kits and premium templates.

5. Snappa

Snappa is for fast social-ready visuals. It’s built for non-designers, which may give you the idea that it’s not very good. But honestly, it’s polished and professional enough to make designer-feel graphics, ads, and banners.

Key Features

Lots of pre-made templates. With thousands of templates in Snappa’s library, you don’t even have to think of where to start.
Endless customization. Choose from 200+ fonts, 100,000+ vectors and shapes, and transform your design in seconds.
Instant sharing. Schedule and post directly to Facebook, Twitter, or LinkedIn without leaving Snappa.

Pricing: Snappa has a limited free plan available, while pro plans start at $10/month (billed annually).

Expanding Your Brand Beyond Design

Creating a brand identity is just step one. Next is getting it in front of the right audience. Once you have consistent visuals, you need to share them through multiple touchpoints, like social media and community. You need to somehow reach your people.

The key to successfully promoting your brand is still the same. It’s learning and understanding the essential modern marketing channels. Be aware of content marketing, SMM, SEO, and PPC. From content-driven engagement to video collaboration and long-term community building, every channel plays a role in turning a brand from visuals into presence.

It’s not just about being seen. It’s about making you memorable.

Wrapping Up

Brand identity is no longer about just having a colorful logo. We live in a digital world, so now it’s a bit harder. You’ll need to tell a story through your colors, visuals, and keep it consistent across every channel, so when people see it, they associate it only with you.

And even though it’s difficult to manage it all, especially if you’re a startup or a small business, we believe that the tools above will make it more accessible. No endless talks with agencies, no revising over and over again, and no guesswork. Simple, focused, and all in a single space.

What’s more important is that each tool shares the same mission: make your brand look as good as it feels.