How to Choose a Website Platform That Won't Limit Your Growth

In most cases, businesses have to create websites fast (especially in business sectors that are new): while this is a major source of errors, the need for fast development is also unavoidable. Consequently, they require a way to develop sites fast without disrupting their long-term progress in the future. So, how can this be achieved? You need to combine multiple factors. Firstly, the platform in question must have an easy-to-manage backend that will receive consistent updates. Secondly, it must have predictable hosting that will not require you to adjust the existing code and design towards new cloud platforms. Thirdly, if possible, it must have minimal reliance on coding when it comes to implementing new site features. In that way, it will be easier to test new services and, more importantly, implement large changes when they become necessary. With the development of modern AI, it may also be essential to look at the proper integration of AI coding tools. Since they have many limitations, your website development platforms must have features that minimize their weaknesses and maximize their strengths.

Many of our readers may claim that the criteria we've just described sound almost like sci-fi. In reality, solutions that satisfy all of those criteria already exist. Modern no-code platforms like Webflow or Bubble offer GUI-based site creation, requiring minimal coding both for the frontend and backend, deliver easy-to-implement hosting, and maximize the utility of modern generative AI. While most businesses still focus on the more traditional options like WordPress, which is definitely great for some use cases (but not all), we believe that the future of web development may be connected with no-code and low-code platforms. So, why choose Webflow over WordPress? This platform offers multiple advantages over the older frameworks for site creation.

GUI-Based Site Creation

Its most important advantage over WordPress is that the code of the platform and its internal tools for building sites do not have to be managed by you. While WordPress developers usually have to write most code for their websites manually, Webflow enables you to mostly avoid this activity. Webflow has a large team of developers that constantly updates various modules for site creation. WordPress is less ambitious in its scope: while there are simple-to-use default templates for sites, a custom project will require a lot of manual code writing. Webflow, contrary to that, offers pre-made modules that can be configured via the GUI and do not require a lot of coding from you. Instead of manually inserting every design element via code, you can simply drag and drop them, with an interface similar to Photoshop or Figma. In short, the platform allows you to focus on the frontend without thinking about the backend a lot.

Easy-to-Implement Hosting

This focus on no-code frontend is further enhanced by the internal hosting tools of Webflow. A common issue for most users of WordPress or other traditional content management platforms for the Internet is the need to personally find hosting services and then configure most processes within them manually (while modern cloud services offer automation today, complex sites usually require a lot of manual work, too). All this leads to situations where website management becomes very costly. In order to create a website that is scalable, following all the proper procedures, you would need a large team of specialists. Not every business can afford such a team. As a result, their developers often do not have sufficient resources to create sustainable changes, having to introduce suboptimal solutions due to the lack of resources. After multiple years of such development, all this can make a site impossible to refactor.

Webflow or, for instance, Bubble removes this problem by allowing you to mostly focus on site design and its internal features, handling hosting and backend management in an automated mode. Consequently, even a small business can afford to create a website. In case of a simple platform (for instance, a landing for some product), there may even be no need for developers or designers at all: as long as the management understands the basics of site creation, they can easily assemble an interface themselves. After that, the landing can be deployed to the Internet without any need for advanced coding or cloud configuration.

Seamless AI coding integration

There are two misconceptions about AI coding. On the one hand, some people believe that it can code anything, making traditional coding obsolete. On the other hand, some people believe that it cannot code anything useful due to the unavoidable issues with AI hallucinations. In reality, AI coding can be great if you manage to uphold the balance between those perspectives. AI cannot code a full-scale complex app or site without human supervision and the need for a lot of refactoring. At the same time, existing benchmarks and use cases clearly show that it can actually code many useful modules. Experience shows that the best results appear when you create relatively small tasks with clear instructions. Webflow and Bubble are a perfect environment for this type of development. They already offer many prebuilt modules that can then be configured via a GUI. The basis of your website can thus be created on a human-managed codebase. Any custom features that are not available in no-code platforms or require additional configuration can then be added via AI. Of course, some coding may ultimately be necessary to streamline all the features, but these tasks can be minimized, with most of the work being based on pre-made and AI-built blocks that undergo post-editing by human specialists.

Conclusion

To summarize, we already have technology that resolves most of the problems with site scaling that continue to affect many businesses. With no-code tools like Bubble or Webflow, you can create your site via a comfortable GUI, rely on a backend codebase managed by experts, use optimized and preconfigured hosting, and seamlessly integrate AI into your coding practices. More importantly, many website development companies like Keenethics now offer no-code development assistance. As a result, you can not only rely on optimized technologies for website creation but also cooperate with specialists who know how to create large, scalable projects via no-code platforms fast and with adherence to the most important development principles.