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Popular SMS marketing templates for Retail and e-commerce
Last updated August 25, 2025

The success of any marketing campaign, including SMS marketing, largely depends on the quality of the content that is being presented to the target audience. Good SMS marketing templates are a crucial factor in attracting customers' attention, building trust and engagement, and ultimately converting that attention into orders. The retail and e-commerce sector could greatly benefit from utilizing well-crafted SMS marketing templates in 2023, as they provide a convenient and personalized touchpoint with customers, helping to drive sales and grow their business. With the right content and delivery, SMS marketing can be a highly effective tool for increasing brand awareness, promoting new products, offering discounts and deals, and building customer loyalty.

How SMS marketing helps retail and e-commerce businesses succeed

  1. Abandoned Cart Reminders: "Hey [customer name], we noticed you left items in your cart. Want to complete your purchase now and receive [discount or incentive]? Reply YES to proceed or NO to wait. [Store Name]"
  2. Flash Sales: "Flash sale alert! Get [discount percentage] off all [product category] for the next [time frame]. Limited time only. Shop now: [store URL]"
  3. New Product Launches: "Exciting news! [Store Name] just launched a new [product name]. Get [discount or incentive] when you shop now: [store URL]"
  4. Order Confirmations: "Your order from [Store Name] is confirmed! Your total is [total amount] and will be delivered to [shipping address]. Tracking number: [tracking number]. [Store Name]"
  5. Customer Feedback Request: "Hey [customer name], how was your recent purchase from [Store Name]? Please reply with a rating from 1-5 and any feedback. We value your opinions! [Store Name]"
  6. Loyalty Rewards: "Good news [customer name]! You've earned [reward] for your loyalty to [Store Name]. Redeem it now: [store URL]"
  7. Upcoming Sales or Promotions: "Get ready [customer name]! [Store Name] is having a [sale or promotion name] starting [date and time]. Mark your calendars and get ready to save! [Store Name]"
  8. Birthday Discounts: "Happy Birthday [customer name]! To celebrate, we're giving you [discount or incentive] on your next purchase. Use code [discount code] at checkout. [Store Name]"

Best SMS text message marketing templates for retail and e-commerce in 2023

{% code overflow="wrap" %}

"Shop now and enjoy 20% off your purchase! Use code [discount code] at checkout. Limited time only."

{% endcode %}

{% code overflow="wrap" %}

"Don't miss out! Our [product name] is now on sale for a limited time. Shop now."

{% endcode %}

{% code overflow="wrap" %}

"Last chance to save! Get [percentage off] off your purchase of [product name] before it's too late."

{% endcode %}

{% code overflow="wrap" %}

"Get ready for summer with [product name]. Shop now and receive a free [gift name] with your purchase."

{% endcode %}

{% code overflow="wrap" %}

"Congratulations! You've been selected for a [percentage off] discount on your next purchase. Use code [discount code] at checkout."

{% endcode %}

{% code overflow="wrap" %}

"New arrivals alert! Check out our latest collection of [product name] now."

{% endcode %}

{% code overflow="wrap" %}

"Stay cozy this winter with [product name]. Shop now and receive [percentage off] off your purchase."

{% endcode %}

{% code overflow="wrap" %}

"Upgrade your wardrobe with [product name]. Use code [discount code] at checkout for [percentage off] off your purchase."

{% endcode %}

{% code overflow="wrap" %}

"Limited stock alert! Get your hands on [product name] before it's too late."

{% endcode %}

{% code overflow="wrap" %}

"Our [product name] is a customer favorite. Shop now and see why."

{% endcode %}

{% code overflow="wrap" %}

"Get free shipping on your next purchase. Use code [discount code] at checkout."

{% endcode %}

{% code overflow="wrap" %}

"Don't wait! Our [product name] is selling fast. Shop now."

{% endcode %}

{% code overflow="wrap" %}

"Summer just got better. Get [percentage off] off your purchase of [product name] now."

{% endcode %}

{% code overflow="wrap" %}

"Exclusive offer for you! Use code [discount code] at checkout for [percentage off] off your purchase."

{% endcode %}

{% code overflow="wrap" %}

"Time's running out! Get [percentage off] off your purchase of [product name] before it's too late."

{% endcode %}

{% code overflow="wrap" %}

"Treat yourself to something special. Shop [product name] now."

{% endcode %}

{% code overflow="wrap" %}

"Get [percentage off] off your first purchase with us. Use code [discount code] at checkout."

{% endcode %}

{% code overflow="wrap" %}

"Our [product name] just got a restock. Shop now before it's too late."

{% endcode %}

{% code overflow="wrap" %}

"Upgrade your home with [product name]. Shop now and receive [percentage off] off your purchase."

{% endcode %}

{% code overflow="wrap" %}

"Get ready for the season with [product name]. Shop now and receive [percentage off] off your purchase."

{% endcode %}