Main Principles Of Perfect Business Writing
Business writing refers to the purposeful writing used in professional settings to convey relevant information clearly and concisely. Effective business writing skills are required for effective workplace communication. It affects client proposals, reports, memos, emails, and notices in a way that resonates with the reader.
And it matters a lot. Stay with us, so we can show you the main types of business writing, few good rules that can help you, and we will end with a couple of good/bad examples.
Types of Business Writing
Business writing contains various types, each operating a distinct goal in business communication. Every one of them is important, that's why we can't say which one ranks higher than the others.
Instructional Writing
Instructional business writing provides directional guidance to readers, outlining the steps to complete a task. User manuals and memos detailing procedures fall under this category.
Informational Writing
This type of writing focuses on accurate and consistent recording of business information vital for tracking growth, outlining plans, and complying with legal obligations. Financial statements, meeting minutes, and reports are examples of informational business writing.
Persuasive Writing
The biggest purpose of persuasive writing is to convince the reader of the value assigned to a specific product, service, company, or relationship. It is commonly associated with marketing and sales, as it can be used for proposals, sales emails, and press releases. Ghostwriting services can be employed to create persuasive content.
Transactional Writing
Transactional business writing focuses on day-to-day workplace communication. It is done mainly through emails but it can also stretch to official letters, forms, and invoices.
How to Improve Business Writing?
Some rules can make the difference between a job well done and mediocre business communication. Here are some tips and tricks.
Be clear
Before you start to write, take the time to clarify your thoughts and organize your ideas. A clear mind leads to a structured, focused, and non-repetitive piece of writing. Outline your main points and the flow of information to ensure a logical progression.
Practice regularly
Constant practice is fundamental to your business writing skills. Try to participate in writing exercises as often as you can, and pay close attention to vocabulary, sentence structure, and writing style as you read different materials. Examining well-written pieces can help you better understand effective writing techniques.
Direct approach
Grab the reader's attention from the start. Just show the main point or purpose of your writing within the first 150 words. Such a direct approach can save the reader's time and will most likely sharpen the focus of your argument or message. And as we say in the industry - straight to the point.
Conciseness
Convey your message using the fewest words possible. Do not sacrifice clarity or essential details. Try to refrain from using excessive words or being overly verbose, as it can diminish the appeal and comprehension of your writing. Writing that is brief is both more effective and simpler to understand.
Correct grammar
Follow correct grammar and sentence structure to uphold a professional tone and show meticulous attention to detail. Proper grammar improves the clarity of your writing and adds credibility and authority to your message. It's a strong signal that things are professional on your end.
Few good/bad examples that can help you
| Good example | Bad example |
|---|---|
| Our new product line is now available for purchase on our website. Please visit www.company.com/newproducts to view the full range and place your order. | We wanted to let you know that our company has recently launched an exciting new line of innovative products that are designed to revolutionize the way you experience our industry-leading solutions. These cutting-edge offerings are now available for purchase through our online platform, which you can access by navigating to the 'New Products' section of our website located at www.company.com/newproducts |
| Our marketing team will launch a new advertising campaign next month | A new advertising campaign will be launched by our marketing team next month. |
Summary
In our opinion, effective business writing skills are not always easy to acquire. It requires a deliberate approach and consistent effort. Seeking help from a ghostwriter can be a quick and easy decision to improve your business communication. However, we think it's crucial to develop these skills personally for long-term growth. You can't go without it.