Timing your social media posts for maximum impact in 2025
Thoroughly studying the optimal times to publish on social media is essential for reaching your audience. To optimize your content's performance across all channels, you need a strategy that takes each platform into account. Here are a few things to think about before you begin going, though:
“Can you tell me who uses each social media site?” For instance, the LinkedIn audience is much different from the Instagram audience. If you know who you're writing for, you can tailor your posts to them more effectively.
“Which time zone does my ideal customer reside in?” Viewers in different time zones may have different experiences. In order to make the most efficient use of your time and efforts, you must first determine which hours are most suitable for your target audience's time zone.
“During the day, when is the most active engagement? Monday through Friday?” More people may not be more engaged on social media if the audience is small. To find out what's getting the most attention, you need to monitor not just the peak engagement times of your viewers, but also holidays, events, current trends, and important influencers. You should use your own social media analytics to assess and think about interaction history across your accounts, but this data will help you think about relevant windows on each channel.
Remember that there isn't a silver bullet for answering the issue of "When is the best time to post on social media?" The only things that can be done are thorough preparation, research, and testing.
When to publish to Facebook for optimal results
Keep in mind that the way you choose to publish is equally crucial to your Facebook organic reach. Keep your organic plan in mind at all times while you're developing your posting strategy, and look to successful brand pages for inspiration when you can; the two work hand in hand.
When it comes to posting on Facebook (CST), there are certain very obvious standards that industry data supplied by Influencer Marketing Hub reveals:
| Day | Best Times to Post |
|---|---|
| Monday | 9 AM, 11 AM, 3 PM |
| Tuesday | 9 AM, 11 AM, 3 PM |
| Wednesday | 9 AM, 10 AM, 1 PM, 4 PM |
| Thursday | 9 AM, 11 AM, 4 PM |
| Friday | 11 AM, 4 PM, 6 PM |
These kinds of timings are perfect for gauging your progress by comparing your postings to others. By reviewing the data on your unified analytics dashboard, you may learn how to reach your target audience most effectively, which will help you determine your brand's or industry's competitive edge.
To aid in making more informed choices about when and what to share, some social media management solutions use artificial intelligence and automated insights. Implementing a solid Facebook SEO posting strategy will greatly enhance your social media engagement and reach. This is particularly true if your business operates localized pages in various regions globally, as you will be able to receive smart publishing recommendations that are tailored to the active audiences of each of your pages.
When you should be posting on Instagram
Even though Facebook has a bigger user base, the 1.4 billion+ people who use Instagram every month are highly engaged, making it the preferred platform for influencers and content producers seeking business partnerships. Instagram had its strongest quarter in over two years, with a 9% increase in median brand post engagements (per 1,000 impressions) between Q3 and Q4 2023.
If you want to maximize your Instagram posts, here are some of the ideal times to do it each day (all hours are in Central Standard Time):
| Day | Best Times to Post |
|---|---|
| Monday | 5 AM, 11 AM, 12 PM, 1 PM |
| Tuesday | 7 AM, 8 AM, 9 AM, 10 AM |
| Wednesday | 5 AM, 6 AM, 9 AM, 10 AM, 11 AM |
| Thursday | 6 AM, 11 AM, 12 PM, 1 PM |
| Friday | 7 AM, 2 PM, 3 PM, 4 PM |
| Saturday | 6 AM, 8 AM, 9 AM, 10 AM |
| Sunday | 1 AM, 6 PM, 7 PM, 8 PM |
Your content will gain traction far quicker, and Instagram will promote it higher in the feed if you publish when your followers are most engaged, leading to even more interactions. You can take your Instagram posting strategy to the next level by creating intriguing captions as you focus on the optimum times to publish.
By the way, you can use services like Path Social to gain Instagram followers.
Among the most effective platforms for aesthetically appealing material, Instagram is a powerhouse. Carousels and reels of content perform better than interactions with static graphics. That doesn't imply your brand shouldn't strike a balance with its content, but while determining the optimal publication periods, keep these factors in mind.
When you should be posting on TikTok
Every day, more and more people download TikTok, and corporations are scrambling to figure out how to exploit the app for marketing purposes. If posted at the correct moment, a short (15-second) video may do wonders for your brand's visibility.
You may adopt a broad approach to publishing to TikTok until you have enough data of your own to make smart posting choices, according to statistics given by Influencer Marketing Hub. The results are as follows (EST):
| Day | Best Times to Post |
|---|---|
| Monday | 12 PM, 4 PM |
| Tuesday | 4 AM, 8 AM, 10 AM, 3 PM |
| Wednesday | 1 PM, 2 PM |
| Thursday | 5 AM, 3 PM, 6 PM |
| Friday | 1 AM, 11 AM, 7 PM, 9 PM |
| Saturday | 5 PM |
| Sunday | 1 AM, 2 AM, 1 PM, 2 PM, 10 PM |
While keeping tabs on when users are most active on TikTok is essential, there are some times of year when your brand's videos may really shine by capitalizing on popular holidays like Halloween, Christmas, and Valentine's Day. If you want to attract more visitors and viewers, now is the time to start a new campaign, go live, or just crank up your video content.
You may increase your exposure and reach by following the trend of individuals who have reposted their TikTok videos on Instagram. As stated before in this essay, you should look into the optimal times to publish on Instagram.