Why should a business implement Salesforce?

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Salesforce is one of the most successful CRM solutions nowadays. Indeed, this tool has features that make it very popular. The market leader, today is used by both large companies and small and medium-sized enterprises, given its scalability. Let's focus on the benefits of Salesforce for business.

Simplicity and efficiency

The main strength of Salesforce lies in its usability and accessibility. If you don't believe then check it out Salesforce implementation cost. Indeed, this tool is very easy to use. This ergonomic software, equipped with an intuitive interface, does not require in-depth computer knowledge for use and administration. In addition, Salesforce includes a very exciting training program that allows end users to fully exploit its potential. This training platform is designed to allow all employees, regardless of their level, to familiarize themselves with the use of Salesforce.

With its ease of management, Salesforce offers a 360-degree view of potential customers and clients, which also improves the productivity of your employees. Thus, access to the interaction history is possible in just a few clicks. This also applies to tracking orders or invoicing. Almost all functions related to customer monitoring are automated, so end users do not face any problems when monitoring customer relationships.

Finally, using Salesforce allows you to optimize the administrative burden on the company's sellers. This way they can focus on improving customer and potential customer relationships, or even choose a better approach. Salesforce is not only intuitive and easy to use, but also an effective tool.

Scalability and flexibility

CRM must be flexible to allow the company to benefit from the functionality adapted to its new activities. Changing your CRM solution at each new level can be very expensive and requires a large budget. Also it can reduce the productivity of end users since they will have to re-learn how the new CRM works.

For its part, Salesforce saves you from this kind of frustration. Not only is the software completely flexible, but it also evolves according to your needs thanks to its modules, allowing you to start with the most basic options, such as contact management, and then add other functions as your business develops.

The extended versions offer more advanced features:

  • Electronic signature support;
  • Billing;
  • Customer Service Management;
  • Community Portal;
  • Marketing automation campaigns;

The degree of adaptability of Salesforce is a real advantage for any business.

Cloud CRM

There are basically two categories of CRM solutions :

Those that will be installed directly into the company's computer system on a physical medium. Either on the server or on the hard drive. Those that are installed in the cloud do not require physical media, but only licenses.

Salesforce belongs to the second category of CRM solutions - Cloud CRM. This feature gives the company many advantages. First of all, the installation does not require a hard drive or server and is performed entirely online, so it has no capacity limitations. As a result, the company can use the free space to store other programs or store other data.

The fact that Salesforce is a cloud-based CRM also provides an undeniable advantage in terms of software maintenance, since it does not require it. Salesforce regularly releases new features, and updates do not require any intervention in your computer system and everything is done automatically online.

Compatible with a large number of applications

Salesforce takes advantage of the cloud to be compatible with a large number of applications and offers virtually limitless possibilities for their use.

Indeed, to use the potential of Salesforce, you can combine it with free or paid applications on AppExchange (a kind of App Store for Salesforce). This is an undeniable advantage that Salesforce offers in comparison with other CRM editors since it allows the company to use basic functions at the initial stage, as well as, above all, expand the scope of its activities by integrating the tool with other programs that meet more specific business needs.

A feature that shows the benefits of Salesforce for business

AppExchange offers a variety of applications (over 2000) developed by experts that allow companies to make the most of Salesforce.

With this in mind, some applications allow you to manage recruitment, stimulate the marketing sector, manage finances, or even track sales. Another big advantage of Salesforce for business.

Here are the most popular AppExchange apps:

  • Dataloader: An application that allows you to export or import large amounts of data. In addition, Dataloader allows you to insert, export, delete, and update Salesforce records.
  • Mailchimp: An application designed for e-marketing;
  • Aircall: An application designed for telephony;
  • Ebsta: An application that integrates Gmail and Google Calendar with Salesforce and allows you to synchronize your mailbox with CRM;
  • DocuSign: an application that allows you to create and sign documents electronically;
  • Growpromoter: An application dedicated to NPS research;

Conclusion

Salesforce offers businesses a number of advantages. It allows you to increase efficiency and productivity through numerous features. It also adapts to the needs of each company due to its flexibility and simplified management.