10 Tricks to Increase Engagement on Social Media

Social media is part of the digital marketing strategy for businesses to drive more traffic to their website, connect with users, build relationships, and get more sales.

Businesses of all sizes regularly upload content, videos, and images on social media but end up with lower likes and views on the content.

Ever found your brand's social media profiles struggling to get so many likes, comments, and followers on platforms like Facebook, Instagram, and LinkedIn?

Everyone knows how to find content ideas, when to post, and how to connect with users, but few brands know how to get more engagement.

In this post, we are going to show you 10 user techniques to increase your engagement rate and boost performance.

1. Create shareable content

Everyone says high-quality content, but we call it shareable content.

Most companies just upload content without doing deep research on the topic or knowing the user’s interest, resulting in less engagement.

Remember, your content should be aligned with the with the following terms:

• Content must address the user's needs and pain points.
• The content should be exciting and informative.
• Posting a carousel on social media can be a great way to cover a topic from all angles

If people find your content useful, they will share it with their friends and groups or save it for the future.

In conclusion, put your audience first when creating or even sharing content. Simply ask some questions like, Is my content enough to solve users’s problems? Is it inspiring or relatable?

This is how valuable and shareable content comes.

2. Know your audience

Your strategy and efforts will fail if you don’t know who you’re showing your content to and who you’re talking to.

Defining your ideal audience and their interest type is essential to boosting your social media engagement.

The best way to know what your audience likes about your brand and content is to go to analytics and identify your best and worst-performing posts. That will help you craft more engaging content that responds to your audience’s behavior and interests.

Remember, take the time to understand your demographics when creating content to encourage your audience to engage with your content.

Moreover, regularly engaging with targeted audiences on social media can improve customer retention rates and increase repeat sales for eCommerce stores.

3. Use emojis to express emotions

When words disappear, emojis appear. Sometimes users find your captions boring and avoid reading them due to simple text that leads to a bad experience.

Moreover, users can’t understand your feelings while reading or watching content; that’s why emojis are here. Using them in your caption or comment can make them more engaging and delight the users.

Around 92% of Internet users are using emojis, which means they are connected to these little icons.

These icons add a personal feeling to the message. For instance, a shrug emoji, popularized by its behind story and style, can add personalization to the message or content. Social influencers and businesses also leverage this kind of emoji to make their content readable for users, which causes higher user interactions or engagement.

But before incorporating them into your content, you must be aware of all the latest emojis and what they mean.

4. Be open to feedback and reviews

Always be ready for feedback and reviews about your profile, work, and content to improve your social media engagement.

This shows your brand cares about your audience and their problems. However, it also invites followers to leave reviews and share their feedback in the comments of your social media posts. which leads to higher engagement rates.

If your primary social media marketing channel is WhatsApp, it’s good to always respond with greeting messages and solve their problems in the best way to drive more conversions.

5. Respond to all comments

Before boosting engagement on your post, you first need to learn social strategy. Never ghost your audience or followers when they send you a message or leave a comment.

Responding to each message and comment is necessary for all brands who want to grow on social media and build a strong brand reputation.

Providing a positive interaction with your brand involves promptly responding to all messages and engagements within a few hours. Keep the notification turned on when someone sends a message or leaves a comment on your post, so get notified and respond to them quickly.

To make it personalized, you can also use the current moon phase emoji to express what you are feeling now and keep your audience engaged with your brand.

6. Increase posting frequency

Consistently posting content is crucial to maintaining its freshness and keeping it active in social streams. Equally important is posting at optimal times each day to ensure your content doesn't miss out on maximum audience exposure.

Just like in nature, being in the right place at the right time holds great significance in the realm of digital marketing.

If you don’t have much time to post frequently on social media, you can create content in bulk and set up a schedule to make your work easier. There are many social media marketing tools available that help you create, manage, and post content effectively.

So you can focus on essential operations and increase your productivity.

7. Use a sense of humor

Grabbing user attention means increasing engagement. Adding humor to social media can be a great way to grab somebody’s attention! If you make your audience emotional with your content, you will have a stronger chance to engage your brand, service, and product further.

There are many topics that you can choose from, like posting questionable content, surveys, funny personal stories, and more.

If you can get your social media followers to laugh or be sad, you will be able to build a strong connection with others!

8. Use hashtags

Did you know the hashtag has taken over the world of social media? When it comes to promoting your brand on social media, hashtags are key to reaching a wide audience and boosting engagement.

Hashtags are common and used across all platforms, including Facebook, Instagram, and LinkedIn. If we use them well, hashtags can help people who are interested in your topic and industry find what you are creating and help expand your following and brand.

But don't overdo it; use around 15 to 20 hashtags in your post. Remember, they should be tailored to your topic and interests.

9. Use visuals

Just like we said above, keeping the text simple won’t attract users; using relevant visuals and graphics must get more views on social media.

Visual content such as images, infographics, and videos can draw attention to your posts, increase brand awareness, and boost engagement.

Use relevant imagery and colors, be original and creative, and keep visual consistency across all platforms.

10. Collab with influencers

If you are ever stuck at growth or need help growing your account quickly, collaborating with influencers is an effective method you can use to increase social media engagement.

Influencers have the potential to influence their audience through social media by posting content based on knowledge, and authority.

Finding the perfect influencer in your niche can be challenging for you, but it may help you build your brand presence, increase trustability, and drive engagement.

Here you can read more about online collaboration with examples.

Wrapping up

Looking for ways to boost your engagement on social media? Remember, it is a hard and ongoing task.

It requires spending more time, defining or understanding who your audience is, posting consistently, keeping an eye on analytics, and more.

Here, we’ve given proven ways to enhance engagement and get more followers and views on your content. One point that is also important to admire is getting aware of all social media trends. Never run behind the trends, keep an eye on your competitors, and be the first mover.