Top 5 Tech Tools Every Real Estate Professional Must Have in 2024

It's still a good time to be a real estate professional as the market is showing signs of a sure (albeit, gradual) recovery. Now that buying activity is expected to pick up, it's only fair for real estate agents, brokers, and everyone else to use the latest strategies. However, the best strategies require only the best tools.

A savvy real estate professional should have the technology needed to boost productivity and automate tedious tasks in their arsenal. If you're one of many real estate professionals wanting to make 2024 a stellar year for your practice, here are the tools you should be harnessing:

1. Drones

By today's standards, taking a full-frontal photo of a prime property has become a thing of the past. More successful realtors are finding new ways to highlight the best parts of their listings. Over the years, there has been a steady rise in using drones to take still shots and aerial POVs of homes. Now that the market for drones has become saturated by new brands, finding a more affordable unit won't take long. You just have to make sure you have a license to fly a drone within your city or state.

2. 360-degree cameras

Along with drone technology, modern realtors are now opting for a more immersive way for potential buyers to view the insides of a house. With the use of 360-degree cameras, it's possible to create impressive virtual tours that buyers who lack the luxury of time for an in-person visit can use to make an informed decision. Just like drones, these special cameras have become cheaper, so consider it an investment to get one for your practice.

3. Home value estimation tools

The most intricate part of working as a real estate professional involves pulling out the comps and letting sellers know just how much their properties cost. Making precise valuations is one process you wouldn't want to fail at. Fortunately, many companies like We Buy Houses Fast and even boutique brokerages are now using home valuation tools that offer unparalleled estimates. Make the job easier by using one when you're helping a seller put their property on the market for the best price.

4. Automation tools

Keeping your real estate practice productive doesn't come easy, considering the amount of back-office work involved. Fortunately, there are tools out there that can automate even the most complicated parts of the work. If you need your cold call list to consist of only the right prospects, use a database management suite that also features contact verification and database cleanup. This saves you precious time having to sift through the database yourself.

5. AI-powered marketing tools

If you're running out of ideas for your next marketing campaign, you may want to try AI tools. You'll need to modify what platforms like ChatGPT or Midjourney generate, but you will be able to run effective campaigns and create impressive promotional materials without having to spend hours brainstorming.

Endnote

If you want to be a successful real estate professional this year, don't come to battle ill-equipped. Have these tools in tow and start building a solid practice in today's market.