Top SEO Practices for 2024: Tips From Digital Marketing Agencies & SEO Resellers

Being updated on SEO techniques and best practices is just as important as being updated on the latest Marvel superhero film. Just like how superheroes change their tactics in fighting villains, digital marketing agencies as well as SEO (Search Engine Optimization) resellers adopt new tactics to reign in strong SERPs (Search Engine Results Page) or Google search results.

Let's go through the top SEO trends and tips that companies should adopt in order to be heroes of their landscape when it comes to your strategy in 2024.

1. Google Core Web Vitals and Page Experience

Core Web Vitals are a set of performance metrics introduced by Google to measure user experience on web pages, focusing on loading speed, interactivity, and visual stability. Page Experience also includes other factors like mobile-friendliness, safe browsing, HTTPS (Hypertext transfer protocol secure), and intrusive interstitials to evaluate the overall user experience on a website.

Tip: Make it a habit to observe your on-page SEO stats through tools such as Google PageSpeed Insights as well as Google Lighthouse to monitor your Core Web Vitals and boost the figures.

2. AI-Driven Content Creation

Automated content generation was already massive in 2020 and has grown in 2024 due to Artificial Intelligence (AI). Programs such as Open AI Chat GPT-4 and other emerging generation Advanced AI instruments can indeed produce coherent, relevant content fit for marketing strategies such as updating your content and optimizing for organic search.

Whether it's using the tech for content generation or even maximizing it with strategies like easily accessing Open AI tools, you can push your content creation to another level; one that ensures meeting keyword requirements, that ranks in the top.

Tip: Utilize AI in content production to generate ideas and write the content or at least the skeleton at your convenience for your articles. But it is important to bear in mind that AI written material should always be edited to match the set quality standard.

3. Voice Search Optimization

As smart speakers become increasingly popular and voice-activated assistants become a part of people’s lives, voice search optimization is more relevant as ever. The Google voice operations are usually more extensive and ‘natural’ compared to the text typed queries, meaning that the SEO needs to change its tactics.

Tip: Engage your audience with usage of long-tail keywords as well as any natural language. Intentionally build FAQ sections and expect that the bot will be asked questions orally by the end-users when looking for voice search engine results.

4. E-A-T (Expertise, Authoritativeness, Trustworthiness)

Transparency is still relevant for algorithms today and E-A-T continues to carry weight in its function for Google search and Google rankings.

It's not only the internal links or backlinks in your content that's important, the inner quality of the content is also valuable, including relevance and organization, professional tone, readability and background knowledge.

This is so important for SEO, especially for websites that belong to YMYL (your money or your life) category, that is any site that has content that might dramatically influence the viewer’s financial, physical, or any other kind of well-being.

Tip: And they have your site as a rich information resource if only they can find their way through other highly-rated sites, with credited authors, and highly focused, well-researched content.

5. SEO Reselling and Video SEO

Video is one of the content types gaining more and more attention, which is why it's high time to start video optimization. This involves not only the description of text of the videos as in the title, but also content of the videos, analyzing if it is going to attract the attention of the target group or not, and whether they are going to benefit or not in watching the videos.

If this isn’t in your expertise, you can employ a White Label SEO team and enhance your SEO steps without having to train an internal team. Through this, it is possible to generate good quality, niche specific content; while using White Label SEO program, affiliated to an agency. This can aid in optimizing your content while at the same time freeing up most of your time to focus on your core business.

Tip: When it comes to video SEO, incorporate target keywords in the video title, description, and tags section. Captions (transcripts) are actually very beneficial to have with your videos because it helps make the content accessible to the deaf and it also helps with SEO on your videos.

Additionally, sharing videos on such platforms as YouTube, currently the second largest search engine in the world after Google, is also advised. If this is not your area of specialization, many SEO agencies have other programs that have more than video SEO services you can consider.

If your business lacks the time or expertise to handle local SEO in-house, partnering with a local SEO company can be highly beneficial. A professional local SEO company will ensure your business gets noticed in local search results, enhancing your visibility and customer reach.

6. Local SEO and Google My Business

Local SEO still plays a role for companies that have a physical storefront. It is crucial to ensure your Google My Business (GMB) knowledge panel is optimized as this really has quite a considerable impact on your businesses visibility when the local search results are pulled up. It means checking your business information, promoting the review on your site, and updating your overall profile with posts and offers.

Tip: Business owners can update their GMB listing by writing keywords, adding proper photos, and commenting on the reviews they receive. Promote using the Google Posts feature by making posts covering updates, promotion, and events among others.

7. Mobile-First Indexing

Today, the majority of the population uses mobile devices to surf the internet. In fact, in March 2024, Google had over 95% of the mobile search market in the United States. It is not an option, but rather a necessity when setting up your site, to make it mobile-friendly.

Tip: Organize your site with a responsive design so that it works just as well on screens of varying sizes. Use Google’s Mobile-friendly test tool to check the responsiveness of your site and fix any problems as soon as possible that may hinder accessibility.

8. Structured Data and Rich Snippets

Organized data refers to structuring of content in such a way that helps the search engines to properly index and rank the pages. It also helps in making the listings more attractive by adding the rich snippets. Some of these can enhance CTR (click-through-rate) by giving more information right on the SERPs.

Tip: Include schema markup, as it defines the types of the page and includes the extra details about the material. The structured data is a form of markup language that Google uses to enhance the information presented on your site and for this reason, Google has developed the Structured Data Testing Tool that assists you to identify whether or not the structured data markup on your site is correctly configured.

9. Content Pruning

Websites that contain a smaller quantity of text have increased in the past years. Content culling is where you can delete or modify a piece of content that might have low authority or is inefficient in improving the quality of your site. Longer may not always be better nowadays.\

Tip: One has to make it a point to go through the content several times and visit the analytic features like traffic, engagement, and conversion to look for low-performing pages to see how they can rank higher. Cleaning entails adding new information to it, incorporating an old piece with a new one, or removing information that is not useful in any way.

10. User Intent and Content Relevance

Search engines are now tuned to determine the context and purpose of the searches, which means you have to create content that matches the needs of the user. It's not all about keyword research, but having new content relevant to your target audience.

Tip: Thorough research has to be conducted on keywords to help identify and analyze the intent of the users. Develop material that directly answers the questions and needs of the audiences that are relevant to your business. It is recommended to use the services of Google Analytics and Search Console to identify user behavior and improve content management.

11. Enhanced Data Privacy

Considering the recent focus on users’ privacy, make sure your website is compliant with modern regulations such as GDPR (General Data Protection Regulation) or CCPA. (California Consumer Privacy Act) Not just as legal necessity but as the method for gaining trust of the audience, the process of data collection and gaining user consent needs to be transparent.

Tip: Privacy policies and consent mechanisms are recommended to be clearly laid down especially to those clients who avail the regular proximity services. To avoid non-compliance with the new regulations, it is important that you provide frequent reviews of the practices you have in place to ensure that they are up-to-date with the current legal requirements.

Conclusion

SEO is not just another one time trend TikTok dance nor is it just getting good google results. It is growing at the rate of technological and changing user behaviors and experiences in 2024. Adopting these best SEO practices can help any local business remain relevant and their online organic traffic strong, no matter what SEO tools they explore.

Any local business having a hard time keeping up with successful SEO tactics and SEO in 2024 and the future of SEO can seek help from digital marketing agencies and SEO resellers. When it comes to SEO marketing, there are constant changes and it is important to remain relevant, just how like how the next TikTok trend can be relevant.