7 Benefits Of Location Tracking For Businesses

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Thanks to emerging technological trends, you can keep track of your business operations from your mobile device or office devices. Businesses incorporate location-tracking strategies into their operations for various reasons. One of them is to control and monitor goods in transit. Also, it’s a precautionary safety measure that guarantees you can keep track of your interests.
As such, location tracking for businesses is ideal. For instance, management systems such as the Global Positioning System (GPS) are valuable navigation tools if you’re in the transport business. Installing them on your fleet vehicles is a great call.
The trackers come in the form of software and mobile apps that you install on your mobile devices. One example is the iPhone tracking app, which is compatible with several business models. Their speed and accuracy make them a hot sale to numerous businesses.
If you want to explore the world of location tracking for businesses, read on for some of the benefits:

1. Reduce Administrative Burden

If you’re overwhelmed by maintaining paperwork and business records, it’s time to use location trackers. The tracking devices automatically store information and update inventories, significantly reducing tedious administrative tasks like stocktaking.
You also won’t need to keep calling your drivers and asking for updates on their location. Most trackers have a consolidated dashboard that provides relevant information. Additionally, you won’t have to assign fleets manually. You can tell from your dashboard which vehicles are available for deliveries.

2. For Efficient Route Planning

Another advantage of location trackers for your businesses is that they are a significant source of valuable data. For instance, they can record locations, road conditions, fuel usage, and any stops made during a trip. The trackers can also help identify shorter routes toward the same destination. Such information is necessary when planning the best routes for your transport vehicles.
Remember, the longer the route, the more operational costs you incur. Efficient route planning is a strategic way to capitalize on your business fleet costs.

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3. Promote Safety

Long-distance transport vehicles are susceptible to theft. Mainly, this is influenced by the condition of the roads traversed during the journey. In most cases, bushy and forested areas are hotspots for cargo theft. If your fleet spans such areas, installing tracking devices is best.
If your cargo is stolen, the tracking devices can help you set a tracking trail and recover your stolen goods. It’s also a safety precautionary measure for your drivers. You can tell their real-time location from the tracking devices.

4. Increase Driver Accountability

If your driver is having difficulties explaining fuel misuse, it’s high time you embrace location tracking systems. Chances are they might be using business vehicles for personal transport uses.
Alternatively, they could make unnecessary stopovers to pick up and drop off people en route. Such practices could inconvenience your customers. With location tracking systems, you increase your driver’s visibility. This reduces laxity and ensures there’s no idle time.

5. Improve Customer Satisfaction

One thing that customers hate is delayed deliveries. It’s even worse when your customer calls to follow up on delivery, and you can’t provide accurate information. You can avoid inconveniencing your customers by installing trackers on your vehicles. This way, you’ll be able to give accurate data on the location of deliveries to your customers.
In e-commerce, customers can track their deliveries. You can notify them via SMS of the delivery schedules relying on accurate data from the tracking devices. Such practices give you a competitive edge over your competitors. Additionally, you also increase customer retention by offering the best services.

6. Lower Operational Costs

Installing tracking devices on business vehicles is another excellent way to reduce operational costs. Most of the maintenance costs can be significantly reduced if you monitor the locations of your vehicles.
For instance, if a car deviates from its common route to a rough road, you might have to deal with constant repairs and servicing. With the trackers, you can monitor how often the vehicles are used and if the reasons are appropriate. This way, you maximize fuel use and don’t incur extra costs on servicing your vehicles regularly.

7. Automated Real-Time Alerts

One of the major concerns when operating transport vehicles is untimely breakdowns. Constant breakdowns reduce productivity. However, if you install trackers, they can help notify drivers of vehicle malfunctions.
Besides, alerts can help reduce detention time. If a vehicle is almost at the loading bay, it can notify the loaders, reducing wait time. Such notifications are encouraged with busy warehouses. Other uses of alert systems on location trackers include the following:

  • On and off engine ignition alerts
  • Fuel alerts
  • Careless driving alerts or speed alerts
  • Bypass alerts

You need to ensure the alert systems are compatible with your business. Note that installing and maintaining the tracking systems cost the business some money. Identifying what works best for your business is the only way to make an informed decision.


Location tracking is appropriate for most businesses. Now, you know the benefits of incorporating location tracking systems for your business. If you operate in the transport or delivery business, tracking your fleet movements is best. You can also monitor your staff performance, which results in improved productivity.